Marketplace filters explained
DR, traffic, traffic trend, price, category, country and the More filters panel.
Written by Matyas Dios · Updated The marketplace lists many publishers, so the filters are the quickest way to a short list. The main filters sit in one row above the table. Everything else is in More filters.
Pick a market first
Use the tabs at the top to choose All Countries, Sweden, Finland, Norway or Denmark. All Countries is the default.
The main filter row
| Filter | What it does |
|---|---|
| DR | Ahrefs Domain Rating, from 0 to 100. Higher usually means a stronger backlink profile. |
| Traffic | Estimated monthly organic visitors, from Ahrefs. |
| Price | The placement price in your display currency. |
| Category | The topic of the website. |
| Sensitive niches | Include or exclude niches such as casino or loans. |
When you select Casino under Sensitive niches, a Non-local Casino filter appears. Choose Yes to see publishers that accept casino content even when the operator has no local license in that market. The options are Yes, No and Show all.
More filters
Press More filters to open extra rows:
- DOMAIN: Country, Language, TLD and Domain age.
- TERMS: Sponsor marked (whether the site labels guest posts as sponsored) and Lifetime (link lifetime), with the options 12 months, 24 months and 36+ months.
- SEO metrics: Ref. domains, Ranking Keywords, Top 3 Keywords, TF (Majestic Trust Flow), Majestic TTF (Topical Trust Flow) and Traffic trend (Growing, Stable or Declining, comparing the latest month with the average of the previous 3 months). Traffic trend also appears in the main row once you set a Traffic range. Sites without enough history are always shown, whatever you choose in Traffic trend.
Clear and keep your filters
Press Reset filters to start over. If you use the same combination often, press Save preset. See Presets, saved and hidden sites.
Narrow by DR and price first, then use the category and country filters. If a filter leaves you with no sites, widen the range instead of adding more filters.
To read a single site in detail, see Read a site's details.
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